An advantage of licensing is:
A) that it involves no significant risk.
B) ease of finance from the parent company.
C) an established reputation.
D) that it offers complete control to the licensor over the quality of licensed products.

Question

Quizplus · Accepted Answer

An established reputation is an advantage of licensing because it can provide the licensee with instant access to a known and trusted brand name.

An Advantage of Licensing Is