In the context of product adoption and diffusion, which of the following questions relates to the product characteristic of trialability?
A) How visible is the product to other potential consumers?
B) How easily can potential consumers sample the new product?
C) Can potential consumers easily understand what your product is and how it works?
D) How consistent is your product with the existing way of doing things?

Question

Quizplus · Accepted Answer

Trialability refers to the extent to which a product can be experimented with on a limited basis before making a full commitment, so it relates to how easily potential consumers can sample the new product.

In the Context of Product Adoption and Diffusion, Which of the Following