In the context of product adoption and diffusion, which of the following questions relates to the product characteristic of relative advantage?
A) How visible is the product to other potential consumers?
B) How easily can potential consumers sample the new product?
C) Can potential consumers easily understand what your product is and how it works?
D) How much better are the benefits of your new product compared to existing products?

Question

Quizplus · Accepted Answer

Relative advantage refers to the degree to which a product is perceived as better than the existing alternatives, focusing on the benefits it offers over current options.

In the Context of Product Adoption and Diffusion, Which of the Following