Graham's Choicest is a popular brand of dairy products. The brand plans to introduce two new flavors of milkshakes in the market. Before starting the production and manufacturing of the new products, the company asks mall visitors in three different locations to try out the samples of its new offerings and give their feedback. In the given scenario, Graham's Choicest is most likely in the _____ stage of the new product development process.
A) development
B) testing
C) commercialization
D) idea screening

Question

Quizplus · Accepted Answer

The company is in the testing stage, as they are gathering feedback from potential customers by having them try samples of the new milkshake flavors.

Graham's Choicest Is a Popular Brand of Dairy Products