David, the CEO of a beverage company, wants to understand the reason for the erratic performance of one of the company's products-Gizell, a health drink-over the past three years. For this, David scrutinizes the biquarterly sales records of Gizell and the annual profits that the company garners from its sales. In this scenario, David is trying to analyze Gizell's _____.
A) product bundling
B) product lining
C) product mix
D) product life cycle

Question

Quizplus · Accepted Answer

David is analyzing the product life cycle of Gizell by examining its sales performance and profitability over time.

David, the CEO of a Beverage Company, Wants to Understand