Nutriman, a company manufacturing health supplements, puts its advertisements in a popular health and fitness blog. The advertisements seamlessly blend in with the overall theme of the blog and almost look like a part of the platform. Which of the following strategies has Nutriman implemented in this scenario?
A) Product placement
B) Guerrilla marketing
C) Sponsorship
D) Native advertising

Question

Quizplus · Accepted Answer

Nutriman has implemented native advertising, which involves creating ads that match the look, feel, and function of the media format in which they appear, making them appear as part of the content.

Nutriman, a Company Manufacturing Health Supplements, Puts Its Advertisements in a Popular