Question 1

Lubricants, coal, paper, and pencils are examples of ________.

Accepted Answer

Operating supplies are items that are consumed on a regular basis to support production or operations, such as lubricants, coal, paper, and pencils. Capital items are larger, more expensive items used to produce goods or services, such as machinery and equipment. Raw materials are the basic materials that go into producing goods, such as wood or steel. Specialty products are unique or customized items, and installations refer to larger, fixed assets such as buildings or equipment.

Question 2

Elmo Inc., a Michigan-based manufacturer of athletic shoes, uses professional athletes in its ad campaigns to help sell its products. This is an example of ________ marketing.

Accepted Answer

Using professional athletes in ad campaigns is an example of person marketing, which focuses on promoting a particular person, such as a celebrity or athlete, to increase brand awareness and sales.

Question 3

A company that uses well-known celebrities to help sell its products is using ________ marketing.

Accepted Answer

The use of well-known celebrities to help sell products is an example of person marketing, which involves using individuals (such as celebrities) to market products or services. Interactive marketing involves creating an interactive experience for the consumer, internal marketing focuses on promoting the company's culture and values to its employees, social marketing aims to promote social causes and behavior change, and organization marketing focuses on promoting the company as a whole rather than specific products or services.

Question 4

Which of the following is NOT a category of consumer products?

Accepted Answer

The answer of Which of the following is NOT a...

Question 5

Tourism Australia's global marketing campaign, "There's nothing like Australia" is an example of ________ marketing.

Accepted Answer

The campaign is promoting Australia as a tourism destination, making it an example of place marketing.

Question 6

Erica wants to replace her old washing machine with a new one. In order to get the maximum value for her money, she plans to spend substantial time and effort in gathering information and making product comparisons before making the actual purchase. In this instance, Erica is planning to buy a(n) ________ product.

Accepted Answer

Erica's behavior indicates that she is willing to put in effort and time to compare and evaluate different products before buying, which is characteristic of shopping products. Convenience products require minimal effort and time to purchase as they are readily available and frequently purchased. Unsought products are not actively sought by consumers and specialty products are unique and have limited availability. Exclusive products are premium and high-end products that are not easily accessible to everyone.

Question 7

________ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.

Accepted Answer

Specialty products are defined as products that have unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. These products require more effort to purchase than convenience products or shopping products. Examples of specialty products include luxury cars, designer clothes, and high-end electronics.

Question 8

Installations consist of ________.

Accepted Answer

Installations are major purchases that are not meant for resale, such as elevators or industrial machinery. They are not luxury goods, portable office equipment, portable factory equipment, or products such as insurance.

Question 9

________ marketing involves activities undertaken to create, maintain, or change attitudes toward particular cities, states, or regions.

Accepted Answer

Place marketing is the promotion of a particular city, state, or region to potential tourists, investors, businesses, or residents. Its purpose is to create a positive image of the place in the minds of target audiences and to encourage them to take a particular action, such as visiting, investing, or relocating. Place marketing involves a variety of activities, such as advertising, public relations, events, partnerships, and social media campaigns. Its ultimate goal is to enhance the economic, social, and cultural well-being of the place and its stakeholders.

Question 10

________ are industrial products that aid in the buyer's production or operations, including installations and accessory equipment.

Accepted Answer

Capital items are industrial products that aid in the buyer's production or operations, including installations and accessory equipment. Unsought products are products that the consumer does not know about or does not consider buying, convenience products are low-cost products that are purchased frequently and with minimal effort, specialty items are unique or high-end products that are not purchased often, and repair items are products used to fix or maintain other products.

Question 11

The advertising slogan, "We bring good things to life," used by General Electric to market itself, is an example of ________ marketing.

Accepted Answer

The slogan "We bring good things to life" is an example of corporate image marketing, which aims to create a positive image or reputation for the company as a whole, rather than promoting a specific product or service.

Question 12

________ products are those products purchased for further processing or for use in conducting a business.

Accepted Answer

Industrial products are those products purchased for further processing or for use in conducting a business. They are not meant for personal use or consumption. Examples include raw materials, machinery, equipment, and supplies.

Question 13

________ marketing consists of activities undertaken to create, maintain, or change the attitudes and behaviors of target consumers toward an organization.

Accepted Answer

The description given in the question matches with the definition of organization marketing. Social network marketing is focused on promoting products through social media channels, niche marketing targets a specific group of consumers who are interested in a particular product or service, location marketing is focused on promoting a product or service based on its location, and concentrated marketing targets a specific type of customer within a broader market. However, organization marketing is focused on creating and maintaining a positive brand image and perception among the target consumers.

Question 14

A hickory rocking chair, handmade by an Amish woodcarver in Lancaster, Pennsylvania, from locally grown wood, is an example of a ________.

Accepted Answer

The handmade hickory rocking chair is a specialty product because it is unique and has high quality and craftsmanship that sets it apart from other rocking chairs on the market. It is not a convenience product because it is not something that is frequently purchased or easily accessible. It is not a capital item because it is not used in the production of other goods. It is not a service because it is a tangible product. Finally, product attributes refer to the features or characteristics of a product, so it is not a product attribute itself.

Question 15

________ are the major marketing factors in the sale of most manufactured materials and parts.

Accepted Answer

Price and service are the major marketing factors in the sale of most manufactured materials and parts. Customers typically prioritize low prices and high-quality service over branding, advertising, sales promotion, packaging, public relations, and brand management when making purchasing decisions for manufactured materials and parts.

Question 16

________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying.

Accepted Answer

Unsought products are those that the consumer either does not know about or knows about but does not normally think about buying. Specialty products are products that are unique and may require special ordering or purchasing efforts. Convenience products are those that are frequently purchased with little effort, such as everyday household items. Shopping products are those that consumers research and compare before making a purchase, such as high-priced electronics or appliances. Capital items are long-term investments made by businesses, such as equipment or buildings.

Question 17

Industrial products and services include raw materials, buildings, fixed equipment, supplies, services, and ________.

Accepted Answer

The answer of Industrial products and services include raw materials,...

Question 18

Public health campaigns designed to reduce alcoholism, drug abuse, smoking, and obesity are all examples of ________ marketing.

Accepted Answer

Social marketing is a type of marketing that focuses on influencing the behavior of individuals and society as a whole in order to benefit the community or public good. Public health campaigns aimed at reducing alcoholism, drug abuse, smoking, and obesity are all examples of social marketing because the goal is to change behavior in order to improve public health outcomes. Internal marketing focuses on promoting a company's culture and values to its employees, organization marketing focuses on promoting the organization as a whole, person marketing focuses on promoting an individual's image or brand, and place marketing focuses on promoting a location.

Question 19

Advertising campaigns involving issues ranging from health care, education, and environmental sustainability to human rights and personal safety can be classified under ________ marketing.

Accepted Answer

Social marketing focuses on promoting behaviors and ideas that benefit individuals and society as a whole. This includes promoting issues related to health care, education, environmental sustainability, human rights, and personal safety.

Question 20

________ marketing consists of activities undertaken to create, maintain, or change attitudes toward particular people. People ranging from presidents, entertainers, and sports figures to professionals such as doctors, lawyers, and architects use it to build their reputations.

Accepted Answer

The definition provided specifically mentions "particular people" and the goal of building "their reputations." This type of marketing is commonly referred to as personal branding or celebrity branding. Choices A, C, D, and E refer to different types of marketing that do not fit the given definition.

Quiz 8: Products, Services, and Brands: Building Customer Value