In the pre-purchase: brand consideration phase, marketers want to offer more information and more persuasion than the pre-purchase: awareness phase.

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In the brand consideration phase, consumers are evaluating different brands, so marketers provide more detailed information and persuasive content to influence decision-making compared to the awareness phase, where the goal is simply to make consumers aware of the brand.

In the Pre-Purchase: Brand Consideration Phase, Marketers Want to Offer