The online environment offers more direct data about what happens post-purchase than we've had in the past.
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Q25: Reach can be achieved via traditional media
Q26: We can begin to answer ROI questions
Q27: Marketers should engage every channel to reach
Q28: Videos can be used to sell products.
Q29: GPS units are becoming geo-retailing units that
Q31: In the pre-purchase: brand consideration phase, marketers
Q32: Blogs, wikis, and lead user communities can
Q33: The biggest contributors to the cost of
Q34: Many CEOs are conservative in spending money
Q35: To enhance awareness, seek media that optimize
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