Sender credibility refers to
A) How trustworthy the receiver perceives the sender
B) How trustworthy most people perceive the sender
C) How trustworthy the sender perceives himself/herself
D) The sender's objective trustworthiness

Question

Quizplus · Accepted Answer

Sender credibility is about the receiver's perception of the sender's trustworthiness, not the sender's self-perception or objective trustworthiness.

Sender Credibility Refers to