A vehicle manufacturer makes base models using a large-scale production process.It also partners with small companies that help customize its vehicles,thus offering a wide range of packages involving a variety of chassis colors,upholstery designs,music systems,GPS devices,and passenger safety options.The company's approach to its service offering is an example of ______.

Question

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The company's approach is an example of mass customization, as it combines large-scale production of base models with the ability to customize features to meet individual customer preferences.

A Vehicle Manufacturer Makes Base Models Using a Large-Scale Production