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Rent and Drive Is a Car Rental Company

Question 45

Multiple Choice

Rent and Drive is a car rental company.It prices its rentals based on operations-oriented pricing.In this scenario,Rent and Drive


A) varies the prices according to the supply and demand of cars.
B) maximizes the surplus of income over its costs.
C) allows customers to negotiate price.
D) varies prices for customers from different market segments.

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