Question 1

Nozzle is a specially designed product that retro fits into your existing water faucet and atomizes the water stream in a spray that lets you use 98% less water when washing hands,brushing teeth,and washing produce or dishes.Some consider this a game changer for environmental protection,especially in regions of water scarcity.This product would be categorized as:

Accepted Answer

A discontinuous innovation is a new product that significantly changes the way tasks are performed, offering a substantial improvement over existing solutions. The nozzle, by drastically reducing water usage, represents a significant innovation in water conservation.

Question 2

Felicita Brewery wants to add brown ale beer to its existing list of alcoholic products.The questions the company currently is asking itself are: What is the likely demand for the product? What impact would the new product probably have on total sales,profits,market share,and return on investment? How would the introduction of the product affect existing products? At what stage of new-product development process is this company?

Accepted Answer

The company is in the Business analysis stage, where it evaluates the potential market demand, financial implications, and impact on existing products for the new brown ale beer.

Question 3

What do programs like Google X do to promote innovative thinking among its employees?

Accepted Answer

Programs like Google X encourage innovative thinking by creating an environment where employees are not afraid to fail. They reward failure to eliminate the fear of coming up with bad ideas, which fosters creativity and exploration.

Question 4

Samsung is best known for its smartphones,tablets,and televisions.Years ago when it decided to expand its business activities and operations into ship building and military hardware,it was gearing to offer ______.

Accepted Answer

Samsung expanding into ship building and military hardware represents the introduction of new product lines, as these are entirely new categories of products for the company, rather than innovations or repositioning of existing products.

Question 5

A marketing strategy that entails the creation of marketable new products; the process of converting applications for new technologies into marketable products is called ______.

Accepted Answer

Product development is the process of creating new products and converting new technologies into marketable products.

Question 6

Daily Farm,a food and beverage manufacturing firm,is known for its unique variety of table sauces.To offer more variations to its customers,Daily Farm recently launched an olive and pepper sauce.According to new product development,this new sauce would be categorized as an improved product.

Accepted Answer

The new olive and pepper sauce would be categorized as a new product, not an improved product, because it introduces a new flavor combination rather than enhancing an existing product.

Question 7

The objective of brainstorming is to ______.

Accepted Answer

Brainstorming aims to generate a large number of ideas by deferring judgment and evaluation, encouraging free thinking and creativity.

Question 8

When developing new product,which is true of a new-product development strategy?

Accepted Answer

A new-product development strategy must align with the objectives of the marketing department, the business unit, and the corporation to ensure coherence and support for the new product within the organization.

Question 9

Which of the following statements describes a customer innovation center?

Accepted Answer

A customer innovation center is a space or forum where companies engage directly with customers to involve them in the innovation process, gathering insights and feedback to drive product development and improvement.

Question 10

A furniture manufacturer with a reputation for making plain,lightweight foldable steel chairs decides to make cushioned chairs with printed upholstery.The new type of chair will be a ______.

Accepted Answer

The new cushioned chairs with printed upholstery are a product line extension because they are an addition to the existing line of foldable steel chairs, offering a variation in design and features.

Question 11

In recent years,LEGO updated the packaging of its LEGO Friends line of toys to be more girl-friendly.It has also started to include bricks that can be used to make a pop star's house and a cupcake café.These efforts indicate that LEGO is repositioning its product.

Accepted Answer

LEGO's changes to the LEGO Friends line, such as updating packaging and including new themes, suggest an effort to appeal to a different or broader audience, which is a form of product repositioning.

Question 12

Fournotts Corp.manufactures and sells accessories for cell phones.To boost its sales,the research and development team decides to use product modification as an approach to new product development.In this scenario,the research and development team will most likely:

Accepted Answer

Product modification involves making slight changes in the design or function of existing products to boost sales.

Question 13

In late 2014,Apple introduced the iPhone 6,which featured a larger screen with 38% more pixels than the iPhone 5S and an upgraded camera that could record videos in slow motion.These changes indicate that Apple was offering a new product line.

Accepted Answer

The passage states that the iPhone 6 featured a larger screen with 38% more pixels than the iPhone 5S and an upgraded camera that could record videos in slow motion. These changes indicate that Apple was offering a new product line.

Question 14

To rate concept (or product)alternatives,concept tests are often used at the ______ stage.

Accepted Answer

The answer of To rate concept (or product)alternatives,concept tests are...

Question 15

For which type of products are concept tests thought to be less effective in predicting the success of a product?

Accepted Answer

Products that create new consumption patterns are more difficult to predict the success of using concept tests because there is no existing market to compare them to.

Question 16

Which of the following is a goal of brainstorming?

Accepted Answer

The goal of brainstorming is to generate a wide range of ideas in a non-judgmental environment, encouraging creativity and avoiding criticism during the idea generation phase.

Question 17

Hakimo Corp.,a manufacturer of audio equipment,has developed a unique wireless speaker system that runs on solar power.The speakers can operate for 16 hours after being exposed to the sun for 2 hours.This product,which is radically different from anything available in the market,falls into which category of new products?

Accepted Answer

Discontinuous innovations are new products that create significant changes in consumer behavior and are radically different from existing products. The solar-powered wireless speaker system represents a significant innovation in the audio equipment market.

Question 18

A source suggested to Rubbermaid the idea of the Sidekick,a litter-free lunch box.Rubbermaid could place some of its plastic containers inside a lunch box and sell the box as an alternative to plastic wrap and paper bags.The source saw this opportunity because of being closer to the consumers than the manufacturer was and,thus,more aware of customer needs.Which of the following was likely the source?

Accepted Answer

The answer of A source suggested to Rubbermaid the idea...

Question 19

The approach taken in the process of simultaneous product development leads a company to ______.

Accepted Answer

Simultaneous product development involves parallel processing of tasks, which shortens the development time and can lead to decreased costs due to faster time-to-market and improved efficiency.

Question 20

A company well-known for its easy-to-cook breakfast cereals was facing stiff competition from the many players in the market.The company changed its campaign to focus on dietary needs rather than just convenience,thus targeting a segment of consumers looking for healthy diet.This is an example of a ______.

Accepted Answer

The company is changing its marketing strategy to focus on a different aspect of the product (dietary needs) to appeal to a new target market, which is an example of repositioning the product.

Quiz 11: Developing and Managing Products