Which of the following is the most important factor in successful new-product introduction?
A) The features of the new product should be similar to its substitutes in the market.
B) The product should not be developed using crowdsourcing.
C) The new product should be priced lower than the other products in the same category.
D) The new product should deliver a meaningful and perceivable benefit to a sizable number of people.

Question

Quizplus · Accepted Answer

The most important factor in successful new-product introduction is that the product delivers a meaningful and perceivable benefit to a sizable number of people, as this ensures that there is a demand and market for the product.

Which of the Following Is the Most Important Factor in Successful