Which of the following is characteristic of both early adopters and the early majority?
A) Both groups tend to be opinion leaders.
B) Both rely on group norms and values.
C) Both desire to earn the respect of others.
D) Both are influenced by social media websites and digital promotions.

Question

Quizplus · Accepted Answer

Both early adopters and the early majority rely on group norms and values when making decisions about adopting new innovations.

Which of the Following Is Characteristic of Both Early Adopters