Tennot Inc.sells used cars.It focuses solely on low-income customers who prefer to buy a used car rather than a new one.Therefore,it develops one marketing mix that targets a low-income demographic group.In this scenario,Tennot Inc.most likely uses a(n)_____.
A) undifferentiated targeting strategy
B) multisegment targeting strategy
C) concentrated targeting strategy
D) universal targeting strategy

Question

Quizplus · Accepted Answer

Tennot Inc. uses a concentrated targeting strategy as it focuses on a specific demographic group, which is low-income customers, with a single marketing mix.