Which of the following is an advantage of a multisegment targeting strategy?
A) It significantly reduces the risk of product cannibalization.
B) It provides economies of scale in manufacturing and marketing.
C) It does not require firms to tailor marketing mixes to the preferences of market segments.
D) It decreases the costs involved in product design,marketing research,and management.

Question

Quizplus · Accepted Answer

A multisegment targeting strategy allows firms to achieve economies of scale in manufacturing and marketing by serving multiple market segments with different products, which can lead to more efficient production and marketing processes.

Which of the Following Is an Advantage of a Multisegment