Apple saw a huge drop in the sales of its iPhone 6s when they launched the iPhone 7.This situation exemplifies _________________,that is,when a new product cuts into the sales of existing products within the same company.
A) cannibalization
B) positioning
C) repositioning
D) competition

Question

Quizplus · Accepted Answer

Cannibalization occurs when a new product introduced by a company takes sales away from its existing products, as seen with the iPhone 7 affecting iPhone 6s sales.

Apple Saw a Huge Drop in the Sales of Its