The world's best coffee beans come from Colombia.Therefore,the more Colombian beans in a blend of coffee,the better the blend; and no company purchases more Colombian beans than Kreemo Coffee.Which positioning strategy is the company demonstrating?
A) Product differentiation
B) Product user
C) Competitor
D) Product class

Question

Quizplus · Accepted Answer

Kreemo Coffee is using product differentiation by emphasizing the quality of their coffee blend due to the high content of Colombian beans, which are considered the best.

The World's Best Coffee Beans Come from Colombia