Which is true of how reference groups influence consumer behavior?
A) Reference group norms do not constrain consumer behavior.
B) Consumers are prohibited from dissociating themselves from reference groups.
C) Consumers generally use the same criteria as their reference groups to make their own consumer decisions.
D) Consumers are influenced only by the reference groups to which they belong.

Question

Quizplus · Accepted Answer

Consumers often use the same criteria as their reference groups to make decisions, as these groups provide a standard or benchmark for behavior and preferences.

Which Is True of How Reference Groups Influence Consumer Behavior