When considering the roles in decision making that family members play when someone wants to buy a good or service,the member who suggests or plants the seed for the purchase process is called the _________________.
A) influencer
B) purchaser
C) consumer
D) initiator

Question

Quizplus · Accepted Answer

The initiator is the family member who first suggests or thinks of the idea of buying a particular product or service.

When Considering the Roles in Decision Making That Family Members