Which statement is true of global marketing standardization?
A) Consumers worldwide don't want the same things.
B) Companies utilizing global marketing standardization have different foreign market segments with different products.
C) The markets throughout the world are becoming more alike.
D) Companies must differentiate their offerings to satisfy different target markets.

Question

Quizplus · Accepted Answer

Global marketing standardization refers to the strategy where companies use the same marketing approach and products across different countries, based on the belief that markets worldwide are becoming more similar.

Which Statement Is True of Global Marketing Standardization