A company is doomed to failure in a foreign country if it _____.
A) does not understand the foreign country's culture
B) focuses on translating product names to the foreign country's language
C) varies its marketing mix according to the foreign customers
D) pays attention to the foreign country's demographics

Question

Quizplus · Accepted Answer

Understanding the foreign country's culture is crucial for a company's success abroad. Without this understanding, the company may make cultural missteps that alienate customers and lead to failure.

A Company Is Doomed to Failure in a Foreign Country