The company-wide business strategy designed to optimize profitability,revenue,and customer satisfaction by focusing on highly defined and precise customer groups is called ______.
A) customer orientation
B) customer value
C) customer relationship management
D) customer satisfaction

Question

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Customer relationship management (CRM) is a strategy that focuses on managing a company's interactions with current and potential customers, aiming to optimize profitability, revenue, and customer satisfaction by targeting specific customer groups.

The Company-Wide Business Strategy Designed to Optimize Profitability,revenue,and Customer Satisfaction