The purpose of the five key steps in segmenting and targeting markets is to
A) identify competitors that provide similar products that satisfy a firm's customers' needs.
B) provide guidance to reposition a firm's products.
C) generate new-product ideas for firms that are not growing in market share.
D) link market needs of customers to the organization's marketing program.
E) correlate directly to each of the five environmental forces.

Question

Quizplus · Accepted Answer

The five key steps in segmenting and targeting markets are designed to align the needs and preferences of customers with the marketing strategies and programs of an organization, ensuring that the products and services offered meet the specific demands of different market segments.

The Purpose of the Five Key Steps in Segmenting and Targeting