Grouping potential buyers into meaningful segments involves meeting some specific criteria that answer which of these?
A) Is this product useful on a global scale?
B) Is it possible to reposition this product?
C) Is there too much competition for this product?
D) Is the market loyal to the product?
E) Would segmentation be worth doing and is it possible?

Question

Quizplus · Accepted Answer

Segmentation should be worth doing and feasible, meaning it should provide actionable insights and be possible to implement effectively.

Grouping Potential Buyers into Meaningful Segments Involves Meeting Some Specific