Question 1

Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They have learned that
A) meeting the expectations of men during the new-car purchasing process is more difficult than meeting those of women.
B) men make the majority of new-car purchasing decisions.
C) women look for features that make accidents survivable while men favor those that prevent them.
D) women care more about reliability than men.
E) men care more about price than women.

Accepted Answer

Women tend to prioritize features that enhance safety and survivability in accidents, while men focus more on features that prevent accidents.

Question 2

There are five stages in the consumer purchase decision process. Immediately following the information search stage is
A) preference development.
B) purchase decision.
C) alternative evaluation.
D) opportunity testing.
E) problem recognition.

Accepted Answer

After the information search stage, consumers evaluate the alternatives they have found, which is known as the alternative evaluation stage.

Question 3

The fifth stage in the consumer purchase decision process involves comparing the product or service purchased with one's expectations to determine the degree of satisfaction or dissatisfaction. What is this stage called?
A) postpurchase behavior
B) alternative evaluation
C) purchase decision
D) problem resolution
E) information search

Accepted Answer

The fifth stage in the consumer purchase decision process is called "postpurchase behavior," where consumers assess their satisfaction or dissatisfaction with the purchase.

Question 4

After a problem has been recognized in the consumer purchase decision process, the consumer proceeds to the second stage known as
A) information search.
B) purchase decision.
C) alternative evaluation.
D) opportunity identification.
E) problem recognition.

Accepted Answer

After recognizing a problem or need, the consumer moves to the information search stage to gather information about how to satisfy that need.

Question 5

Figure 5-1
-In Figure 5-1 above, A represents which stage of the consumer purchase decision process?
A) purchase decision
B) information search
C) problem recognition
D) alternative evaluation
E) option identification

Accepted Answer

Problem recognition is the first stage of the consumer purchase decision process. It is when the consumer becomes aware of a need or want that they want to satisfy.

Question 6

The third stage in the consumer purchase decision process involves appraising brands in the consideration set based on the important criteria (both objective and subjective) identified during the information search step. What is this stage called?
A) postpurchase behavior
B) alternative evaluation
C) purchase decision
D) problem recognition
E) information search

Accepted Answer

The third stage in the consumer purchase decision process is called "alternative evaluation," where consumers assess the brands in their consideration set based on the criteria identified during the information search.

Question 7

There are five stages in the consumer purchase decision process. The last stage is
A) information search.
B) purchase decision.
C) alternative evaluation.
D) postpurchase behavior.
E) problem resolution.

Accepted Answer

The last stage in the consumer purchase decision process is postpurchase behavior, where consumers reflect on their purchase decision and experience satisfaction or dissatisfaction.

Question 8

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called?
A) prepurchase behavior
B) alternative evaluation
C) purchase decision
D) problem recognition
E) information search

Accepted Answer

The initial stage in the consumer purchase decision process is called "problem recognition," where the consumer perceives a difference between their ideal and actual situation, prompting them to consider making a purchase.

Question 9

The second stage in the consumer purchase decision process involves gathering facts about possible choices, and may include internal and external sources. What is this stage called?
A) postpurchase behavior
B) alternative evaluation
C) purchase decision
D) problem recognition
E) information search

Accepted Answer

The second stage in the consumer purchase decision process is called "information search," where consumers gather information from internal and external sources to make informed decisions about their potential purchases.

Question 10

Scanning memory for previous experiences and also exploring the external environment represent which stage of the consumer purchase decision process?
A) information search
B) purchase decision
C) alternative evaluation
D) opportunity identification
E) problem recognition

Accepted Answer

The information search stage involves scanning memory for past experiences and exploring the external environment to gather information about products or services.

Question 11

The five stages a buyer passes through in making choices about which products and services to buy is called the
A) information sorting process.
B) purchase decision process.
C) alternative evaluation process.
D) postpurchase behavior process.
E) problem recognition process.

Accepted Answer

The purchase decision process is the series of steps a buyer goes through when deciding which products or services to purchase.

Question 12

Consumer behavior refers to
A) the aspects of a consumer's decision-making processes that cannot be measured.
B) the actions a person takes in purchasing and using products and services, including the mental and social processes before and after them.
C) the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume.
D) the mental and social processes related to purchasing that are innate in a person from birth.
E) those purchasing behaviors that result from (1) repeated experience and (2) reasoning.

Accepted Answer

Consumer behavior encompasses the actions and mental and social processes involved in purchasing and using products and services.

Question 13

The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions, are referred to as
A) purchase intentions.
B) market research.
C) consumer behavior.
D) consumer conduct.
E) purchase protocols.

Accepted Answer

Consumer behavior encompasses the actions and decision-making processes of individuals in purchasing and using products and services, including the mental and social processes involved.

Question 14

Which of the following statements about how women buy new cars today is most accurate?
A) Women have definite likes or dislikes when buying a new car, but they don't feel comfortable expressing their opinions.
B) Most women actually enjoy the price negotiation process.
C) The issue of "speed" is an important factor to men but not really important to women.
D) Women are more likely to make their new-car purchase selection as a result of information provided by a friend or a relative than from promotional information.
E) Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.

Accepted Answer

Women often rely on recommendations from friends or relatives when making new-car purchase decisions, rather than solely on promotional information.

Question 15

There are five stages in the consumer purchase decision process. The first stage is
A) information search.
B) purchase decision.
C) alternative evaluation.
D) opportunity identification.
E) problem recognition.

Accepted Answer

The first stage in the consumer purchase decision process is problem recognition, where the consumer identifies a need or problem that requires a purchase to resolve.

Question 16

Consumer behavior includes the actions a person takes in purchasing services and using products and services, including
A) the physical effort spent on these actions.
B) the financial limitations one must overcome to accomplish these actions.
C) the mental and social processes that come before and after these actions.
D) the emotional processes that occur during these actions.
E) the cognitive and attitudinal processes that must be learned to complete these actions.

Accepted Answer

Consumer behavior encompasses the mental and social processes that occur before and after purchasing and using products and services, as these processes influence decision-making and post-purchase evaluation.

Question 17

Women influence what percentage of new-car buying decisions?
A) 15 percent
B) 20 percent
C) 45 percent
D) 68 percent
E) 87 percent

Accepted Answer

Women influence 87 percent of new-car buying decisions, highlighting their significant role in the automotive purchasing process.

Question 18

Which of the following statements about how women buy cars today is most accurate?
A) For men, styling is more about a car's exterior lines while women are more interested in interior design and finishes.
B) Women have definite likes or dislikes when buying a car, but they don't feel comfortable expressing their opinions.
C) When it comes to the actual purchase process, women are more adept negotiators than men.
D) Women care more about engine capabilities, and men are more concerned with cargo space and gas mileage.
E) Women usually shop one dealership before making a decision and men usually shop three.

Accepted Answer

Women often prioritize interior design and finishes when purchasing cars, reflecting a focus on comfort and aesthetics.

Question 19

Some automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopt this pricing policy because
A) the industry is discussing the abandonment of self-regulation practices.
B) women have an intense dislike of price negotiation, yet still want to buy a car.
C) many recent immigrants into the United States are not accustomed to negotiation.
D) women distrust men in general and car salesmen in particular.
E) a slow-growing economy guarantees that negotiations would produce negative profit per vehicle.

Accepted Answer

Women are often perceived to dislike price negotiation, and a no-haggle policy can make the car-buying process more appealing to them, potentially increasing sales.

Question 20

The fourth stage in the consumer purchase decision process includes deciding from whom to buy and when to buy. What is this stage called?
A) preference development
B) prepurchase evaluation
C) purchase decision
D) problem recognition
E) information search

Accepted Answer

The fourth stage in the consumer purchase decision process is the "purchase decision," where the consumer decides from whom to buy and when to buy.

Quiz 5: Understanding Consumer Behavior

Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They have learned that

There are five stages in the consumer purchase decision process. Immediately following the information search stage is

The fifth stage in the consumer purchase decision process involves comparing the product or service purchased with one's expectations to determine the degree of satisfaction or dissatisfaction. What is this stage called?

After a problem has been recognized in the consumer purchase decision process, the consumer proceeds to the second stage known as

Figure 5-1 -In Figure 5-1 above, A represents which stage of the consumer purchase decision process?

The third stage in the consumer purchase decision process involves appraising brands in the consideration set based on the important criteria (both objective and subjective) identified during the information search step. What is this stage called?

There are five stages in the consumer purchase decision process. The last stage is

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called?

The second stage in the consumer purchase decision process involves gathering facts about possible choices, and may include internal and external sources. What is this stage called?

Scanning memory for previous experiences and also exploring the external environment represent which stage of the consumer purchase decision process?

The five stages a buyer passes through in making choices about which products and services to buy is called the

Consumer behavior refers to

The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions, are referred to as

Which of the following statements about how women buy new cars today is most accurate?

There are five stages in the consumer purchase decision process. The first stage is

Consumer behavior includes the actions a person takes in purchasing services and using products and services, including

Women influence what percentage of new-car buying decisions?

Which of the following statements about how women buy cars today is most accurate?

Some automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopt this pricing policy because

The fourth stage in the consumer purchase decision process includes deciding from whom to buy and when to buy. What is this stage called?