After a problem has been recognized in the consumer purchase decision process, the consumer proceeds to the second stage known as
A) information search.
B) purchase decision.
C) alternative evaluation.
D) opportunity identification.
E) problem recognition.

Question

Quizplus · Accepted Answer

After recognizing a problem or need, the consumer moves to the information search stage to gather information about how to satisfy that need.

After a Problem Has Been Recognized in the Consumer Purchase