In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or a group to which they aspire. A segment of the achievement-motivated groups, known as ________, have low resources and live in the moment. Although they would like to better their lives, they have difficulty doing so.
A) Strivers
B) Experiencers
C) Believers
D) Makers
E) Survivors

Question

Quizplus · Accepted Answer

Strivers are motivated by achievement but have fewer resources, and they often live in the moment, aspiring to improve their lives but facing challenges in doing so.

In the VALS Framework, Consumers Motivated by Achievement Look for Products