In the VALS framework, consumers motivated by self-expression want to make an impact on their world. One segment of the two self-expression-motivated groups, known as ________, have high resources and are social and spontaneous. They are first in, first out of trend adoption.
A) Experiencers
B) Believers
C) Makers
D) Achievers
E) Thinkers

Question

Quizplus · Accepted Answer

Experiencers are the segment in the VALS framework that are motivated by self-expression, have high resources, and are characterized by their social and spontaneous nature, making them quick to adopt new trends.

In the VALS Framework, Consumers Motivated by Self-Expression Want to Make