Sales management refers to
A) the planning of the selling program and the implementing and evaluating of the personal selling effort of the firm.
B) the process of allocating funds for direct selling.
C) only the recruiting, hiring, and training of a company's salesforce.
D) the segmentation and selection of target markets to be addressed by a company's salesforce.
E) the two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision.

Question

Quizplus · Accepted Answer

Sales management involves planning, implementing, and evaluating the personal selling efforts of a firm, which encompasses a broad range of activities beyond just recruiting or communication.

Sales Management Refers to