Personal selling serves several major roles in a firm's overall marketing effort; for one, salespeople
A) play a key role in research and development.
B) are the company in a consumer's eyes.
C) play a dominant role in implementing an organization's pull strategy.
D) provide the most valuable resource for segmenting and selecting target markets.
E) are one of many people in a firm that contacts potential customers.

Question

Quizplus · Accepted Answer

Salespeople often represent the company to consumers, making them the face of the company in the consumer's eyes.

Personal Selling Serves Several Major Roles in a Firm's Overall