A technique that managers use to categorize strategic business units as question marks, stars, cash cows, or dogs is
A) an investment (ROI) analysis.
B) a synergy analysis.
C) a marketing audit.
D) a diversification analysis.
E) a business portfolio analysis.

Question

Quizplus · Accepted Answer

Business portfolio analysis is a technique used by managers to categorize strategic business units into four categories: question marks, stars, cash cows, or dogs, based on their market growth rate and relative market share.

A Technique That Managers Use to Categorize Strategic Business Units