Question 1

Rhone-Poulenc is an international French company that produces and markets a variety of chemicals and pharmaceuticals. Due to the resources it makes available to its scientists and researchers, the company has a number of Nobel Prize winners working in its laboratories. This ability to employ some of the finest minds in the world is an example of a

Accepted Answer

The answer of Rhone-Poulenc is an international French company that...

Question 2

In the Boston Consulting Group (BCG) business portfolio model for analysis of a firm's strategic business units, or SBUs, the horizontal axis reflects

Accepted Answer

The horizontal axis of the BCG matrix represents the relative market share of a business unit compared to its largest competitor.

Question 3

Designing a car is expensive and time-consuming even with the use of computers because of the difficulty of getting all the varied departments to work together. Mercedes-Benz created a unique centralized web-based system that cuts the design and production process by at least two years, thus providing customer value. This is an example of

Accepted Answer

This is an example of a competency because Mercedes-Benz has developed a unique system that enhances their ability to design and produce cars more efficiently, providing a competitive advantage.

Question 4

Men's Wearhouse caters to the man who doesn't necessarily enjoy shopping. Its stores are in free-standing locations (not inside the mall) so customers can get in and out quickly. Additionally, Men's Wearhouse targets the budget-conscious consumer with suit prices ranging from $150 to $850. The location of its stores and its pricing strategy both are part of Men's Wearhouse's

Accepted Answer

Men's Wearhouse's location strategy and pricing strategy provide a competitive advantage by appealing to customers who value convenience and affordability.

Question 5

WW International, formerly Weight Watchers, is a weight-management company with operations in about 30 countries. Consumers buy almost $5 billion of Weight Watchers-branded products each year, and every week approximately 1.3 million people attend Weight Watchers meetings. The company's brand recognition and meeting infrastructure are difficult for competitors to match, providing a

Accepted Answer

WW International's strong brand recognition and extensive meeting infrastructure provide a competitive advantage, making it difficult for competitors to replicate or match.

Question 6

The online retailer Lands' End communicates a remarkable commitment to its ________ with these unconditional words: "Guaranteed. Period."

Accepted Answer

Lands' End's commitment is directed towards its customers, as indicated by the guarantee of satisfaction with their products.

Question 7

The purpose of business portfolio analysis is to

Accepted Answer

Business portfolio analysis is used to evaluate the strategic business units or offerings to determine which ones generate cash and which ones require investment to support growth opportunities.

Question 8

St. Jude Medical makes cardiovascular medical devices, including the world's most widely used mechanical heart valve. Its products include tissue heart valves, pacemakers, and implantable cardiovascular defibrillators. St. Jude's innovation in cardiac devices helps it outperform rivals, and thus provides it with a

Accepted Answer

St. Jude Medical's innovation in cardiac devices gives it a competitive advantage by allowing it to outperform its rivals in the market.

Question 9

A technique that managers use to categorize strategic business units as question marks, stars, cash cows, or dogs is

Accepted Answer

Business portfolio analysis is a technique used by managers to categorize strategic business units into four categories: question marks, stars, cash cows, or dogs, based on their market growth rate and relative market share.

Question 10

A competitive advantage refers to

Accepted Answer

A competitive advantage is a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.

Question 11

Business portfolio analysis refers to

Accepted Answer

The answer of Business portfolio analysis refers to
...

Question 12

The Boston Consulting Group uses business portfolio analysis to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs) or offerings

Accepted Answer

The Boston Consulting Group's business portfolio analysis treats each SBU as a separate investment to assess its performance and growth potential.

Question 13

Lands' End is primarily a catalog and online clothing retailer. This means that traditional department stores, mass merchandisers, specialty shops, and other catalog retailers are considered to be Lands' End's

Accepted Answer

Lands' End's competitors are other businesses that offer similar products or services, such as traditional department stores, mass merchandisers, specialty shops, and other catalog retailers.

Question 14

Evergreen Air Center is the world's biggest parking lot for unwanted aircraft. Airlines pay a monthly fee from $750 to $5,000 to mothball their unneeded airplanes there. Its location is on 1,600 acres of Arizona desert near Tucson. The Southwest climate of dry, warm air serves as a cheap and effective airplane preservative against rust. Evergreen's location is

Accepted Answer

The answer of Evergreen Air Center is the world's biggest...

Question 15

Which of these best describes the principal or direct competitors to Lands' End, the catalog and online clothing retailer?

Accepted Answer

Lands' End's principal competitors are other clothing retailers, whether they operate online or through physical stores, as they target the same market of clothing consumers.

Question 16

A unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation, is referred to as a

Accepted Answer

A competitive advantage is a unique strength that allows a company to achieve superior returns compared to its competitors, often through quality, time, cost, or innovation.

Question 17

Two commonly used techniques to aid managers with important decisions for setting a direction and allocating resources include ________ and ________ analysis strategies.

Accepted Answer

Business portfolio analysis and diversification are strategic tools used by managers to assess and allocate resources effectively, ensuring a balanced approach to growth and risk management.

Question 18

The Boston Consulting Group uses ________ to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs) or offerings as though they were a collection of separate investments.

Accepted Answer

The Boston Consulting Group uses business portfolio analysis to evaluate the performance and growth potential of its clients' SBUs or offerings.

Question 19

Netflix is a company that delivers DVD movies and television programming to consumers either by mail or streaming over the Internet. It faces many competitors, but continues to grow both in the United States and abroad. Part of what has driven success in recent years is its original content, with movies and shows like Bird Box and Stranger Things, popular programming that cannot be seen elsewhere. Its original content provides Netflix's

Accepted Answer

Netflix's original content provides a competitive advantage because it offers unique programming that differentiates it from competitors and attracts subscribers.

Question 20

In the Boston Consulting Group (BCG) business portfolio model for analysis of a firm's strategic business units, or SBUs, the vertical axis reflects

Accepted Answer

The vertical axis of the BCG matrix represents the market growth rate, which indicates the attractiveness of the market or industry in which the SBU operates.

Quiz 2: Developing Successful Organizational and Marketing Strategies