Question 1

Central features of ________ include: (1) the task; (2) the person responsible for completing that task; (3) the date to finish the task; and (4) what is to be delivered.
A) an output map
B) a Gantt chart
C) a market schedule
D) a SWOT analysis
E) a marketing action memo

Accepted Answer

A Gantt chart is a project management tool that outlines tasks, who is responsible, deadlines, and deliverables.

Question 2

Figure 2-10
-Which task shown in Figure 2-10 above must be done sequentially rather than concurrently?
A) 1 and 2
B) 2 and 3
C) 3 and 4
D) 5 and 6
E) 6 and 7

Accepted Answer

The answer of  Figure 2-10
-Which task shown in Figure...

Question 3

The detailed day-to-day operational decisions essential to the overall success of marketing strategies are
A) marketing plans.
B) marketing programs.
C) marketing tactics.
D) marketing strategies.
E) marketing procedures.

Accepted Answer

Marketing tactics refer to the specific actions or steps taken to execute the broader marketing strategies and plans on a day-to-day basis.

Question 4

A marketing strategy typically addresses both the ________ and the ________.
A) product groupings; target markets
B) target market; marketing program
C) subjective; objective goals
D) revenues generated; market share achieved
E) feasibility; time required to implement

Accepted Answer

A marketing strategy typically addresses the target market and the marketing program, focusing on who the product is for and how it will be marketed.

Question 5

Unilever distributes its Lipton tea products in part through independent brokers, agents and distributors to chain, wholesale, co-operative and independent grocery accounts, and food service. This is an example of a firm's
A) market segmentation and targeting strategy.
B) price strategy.
C) place strategy.
D) promotion strategy.
E) product strategy.

Accepted Answer

This is an example of a firm's place strategy, which involves the distribution channels and methods used to deliver products to consumers.

Question 6

Figure 2-10
-Figure 2-10 above is known as a ________, which is helpful for scheduling activities when some must be completed before others can begin.
A) market-product grid
B) terrace schedule
C) BCG matrix
D) Gantt chart
E) sales response function

Accepted Answer

A Gantt chart is a type of bar chart that illustrates a project schedule, showing the start and finish dates of the various elements of a project, and is used for scheduling activities.

Question 7

A marketing ________ is defined as the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.
A) plan
B) tactic
C) strategy
D) concept
E) action

Accepted Answer

A marketing strategy is the overall approach that outlines how a marketing goal will be achieved, including identifying the target market and developing a marketing program to reach it.

Question 8

A marketing strategy refers to
A) the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.
B) the tactical decisions made to implement the marketing program.
C) a technique to quantify performance measures and growth targets of a firm's strategic business units (SBUs).
D) a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
E) the detailed day-to-day operational decisions.

Accepted Answer

A marketing strategy is the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.

Question 9

Volvo offers incentives of up to $1000 off a new vehicle to both current owners of a Volvo and active duty military and veterans. This is an example of a firm's
A) market segmentation and targeting strategy.
B) price strategy.
C) place strategy.
D) promotion strategy.
E) product strategy.

Accepted Answer

The answer of Volvo offers incentives of up to $1000...

Question 10

The second phase of the strategic marketing process is the ________ phase.
A) tactics
B) strategic
C) planning
D) implementation
E) evaluation

Accepted Answer

The second phase of the strategic marketing process is the implementation phase, where the marketing plan is put into action.

Question 11

All of the following are components of the implementation phase of the strategic marketing process except which?
A) Defining precise tasks, responsibilities, and deadlines
B) Executing the marketing program
C) Designing the marketing organization
D) Conducting R and D
E) Obtaining resources

Accepted Answer

Conducting R and D is not typically part of the implementation phase of the strategic marketing process; it is more related to product development and innovation activities.

Question 12

Marketing tactics are the
A) long-term decisions made to implement the marketing program and the monitoring of those decisions.
B) detailed day-to-day operational decisions essential to the overall success of marketing strategies.
C) steps taken to develop an effective marketing plan.
D) development of marketing strategies to achieve the organization's marketing objectives.
E) refinement of the organization's mission based on the results obtained from a marketing audit.

Accepted Answer

Marketing tactics refer to the specific actions and day-to-day decisions that are necessary to implement marketing strategies effectively.

Question 13

The key to all scheduling techniques is to
A) avoid scheduling tasks that can be done concurrently.
B) avoid tasks that must be done sequentially.
C) make sure to allow a 20 percent delay factor to account for contingencies.
D) assign responsibility for end results to the entire group rather than a single individual.
E) distinguish tasks that must be done sequentially from those that can be done concurrently.

Accepted Answer

The key to effective scheduling is to identify which tasks can be done concurrently and which must be done sequentially, allowing for efficient use of time and resources.

Question 14

In which phase of the strategic marketing process does a firm obtain resources, design the marketing organization, define tasks and deadlines, and execute the marketing program?
A) Planning phase
B) Implementation phase
C) Evaluation phase
D) Strategic phase
E) Tactics phase

Accepted Answer

The implementation phase involves obtaining resources, designing the marketing organization, defining tasks and deadlines, and executing the marketing program.

Question 15

A marketing strategy is the means by which a marketing goal is to be achieved. The two parts that usually characterize a marketing strategy are
A) specific organizational goals and objectives.
B) a detailed marketing plan and a marketing budget.
C) marketing strategies and marketing tactics.
D) a specified target market and a marketing program to reach it.
E) marketing metrics and marketing dashboards to track effectiveness.

Accepted Answer

A marketing strategy typically includes identifying a specified target market and developing a marketing program to effectively reach and engage that market.

Question 16

When participating in major projects in college marketing classes, effective teams can use a ________ to be sure that each team member does a fair amount of work and that class projects are finished efficiently and on time.
A) market-product grid
B) cloverleaf schedule
C) Plan-A-Gram
D) Gantt chart
E) sales response function

Accepted Answer

A Gantt chart is a project management tool that outlines tasks, their durations, and dependencies, helping teams ensure that work is distributed fairly and projects are completed efficiently and on time.

Question 17

The actions taken during the implementation phase of the strategic marketing process include which of these?
A) Obtain resources
B) Select target markets
C) Position the product
D) Find points of difference
E) Correct deviations from expected outcomes

Accepted Answer

The answer of The actions taken during the implementation phase...

Question 18

Central features of a Gantt chart include four main items, including the
A) deadline to complete a task.
B) budget.
C) product or service.
D) points of difference.
E) promotional message.

Accepted Answer

The deadline to complete a task is a central feature of a Gantt chart because it helps to track the progress of a project and ensure that tasks are completed on time.

Question 19

Which statement reflects the key elements in developing a marketing strategy for L. M. Schofield, Inc., a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?
A) Subscribe to all the major trade journals to determine the offerings of competitors.
B) Communicate with contractors using direct mail about the various walking surfaces Schofield can create for riding and walking paths.
C) Design a sample ad and test it using visitors at a trade show.
D) Hire six new sales representatives for the Midwest regional office and train them on all aspects of concrete surfaces.
E) Conduct a focus group to decide on which surface to use for a theme park in Brazil.

Accepted Answer

Communicating directly with contractors about the specialized surfaces Schofield can create is a targeted approach that aligns with developing a marketing strategy focused on reaching potential clients effectively.

Question 20

In a typical manufacturing firm, the structure of its marketing department is typically organized from top to bottom in which of these ways?
A) CEO to CFO to product manager.
B) CEO to CMO to product manager.
C) Product manager to marketing research manager to sales manager to promotion manager.
D) Industry manager to market manager to product manager.
E) Product manager to CMO to sales manager.

Accepted Answer

In a typical manufacturing firm, the marketing department is organized with the Chief Marketing Officer (CMO) reporting to the CEO, and the product manager reporting to the CMO.

Quiz 2: Developing Successful Organizational and Marketing Strategies

Central features of ________ include: (1) the task; (2) the person responsible for completing that task; (3) the date to finish the task; and (4) what is to be delivered.

Figure 2-10 -Which task shown in Figure 2-10 above must be done sequentially rather than concurrently?

The detailed day-to-day operational decisions essential to the overall success of marketing strategies are

A marketing strategy typically addresses both the and the .

Unilever distributes its Lipton tea products in part through independent brokers, agents and distributors to chain, wholesale, co-operative and independent grocery accounts, and food service. This is an example of a firm's

Figure 2-10 -Figure 2-10 above is known as a ________, which is helpful for scheduling activities when some must be completed before others can begin.

A marketing ________ is defined as the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.

A marketing strategy refers to

Volvo offers incentives of up to $1000 off a new vehicle to both current owners of a Volvo and active duty military and veterans. This is an example of a firm's

The second phase of the strategic marketing process is the ________ phase.

All of the following are components of the implementation phase of the strategic marketing process except which?

Marketing tactics are the

The key to all scheduling techniques is to

In which phase of the strategic marketing process does a firm obtain resources, design the marketing organization, define tasks and deadlines, and execute the marketing program?

A marketing strategy is the means by which a marketing goal is to be achieved. The two parts that usually characterize a marketing strategy are

When participating in major projects in college marketing classes, effective teams can use a ________ to be sure that each team member does a fair amount of work and that class projects are finished efficiently and on time.

The actions taken during the implementation phase of the strategic marketing process include which of these?

Central features of a Gantt chart include four main items, including the

Which statement reflects the key elements in developing a marketing strategy for L. M. Schofield, Inc., a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?

In a typical manufacturing firm, the structure of its marketing department is typically organized from top to bottom in which of these ways?