In the Boston Consulting Group (BCG) business portfolio model for analysis of a firm's strategic business units, or SBUs, the horizontal axis reflects
A) market growth rate.
B) marketing efficiencies.
C) industry attractiveness.
D) market segment size.
E) relative market share.

Question

Quizplus · Accepted Answer

The horizontal axis of the BCG matrix represents the relative market share of a business unit compared to its largest competitor.

In the Boston Consulting Group (BCG) Business Portfolio Model for Analysis