To move an SBU from its current position on a BCG business portfolio analysis, a manager should concentrate mostly on
A) influencing the relative market share.
B) enhancing employee motivation to move a low-valued SBU to a higher one.
C) adding a variety of new SBUs that will force out older ones.
D) influencing the market growth rate.
E) simplifying its offerings by removing features.

Question

Quizplus · Accepted Answer

A manager should focus on influencing the relative market share, as this is a key factor in the BCG matrix that determines the position of an SBU. Increasing market share can move an SBU from a "Question Mark" to a "Star" or from a "Dog" to a "Cash Cow."

To Move an SBU from Its Current Position on a BCG