Strategic business units (SBUs) with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as
A) dogs.
B) sprouts.
C) question marks.
D) stars.
E) cash cows.

Question

Quizplus · Accepted Answer

Stars are SBUs with a high market share in high-growth markets. They often require significant investment to sustain their growth and maintain their market position.

Strategic Business Units (SBUs) with a High Share of High-Growth