Market penetration refers to the marketing strategy of
A) selling current products to new markets.
B) selling new products to new markets.
C) selling new products to current markets.
D) selling the same brands in both current and new markets.
E) increasing sales of current products in current markets.

Question

Quizplus · Accepted Answer

Market penetration is a strategy aimed at increasing sales of existing products in existing markets to gain a larger market share.

Market Penetration Refers to the Marketing Strategy of