One of the weaknesses inherent in the use of the BCG business portfolio analysis is that it
A) causes tension between different divisions when one is labeled a "star" and another a "dog."
B) reduces employee motivation to move a low valued SBU to a higher one.
C) considers too many SBU factors beyond market growth rate and relative market share.
D) does not require sales forecasts in order to be implemented.
E) is often difficult to obtain the needed information to correctly place SBUs in the matrix.

Question

Quizplus · Accepted Answer

The BCG matrix requires a lot of information to be gathered and analyzed in order to place SBUs in the matrix correctly. This can be difficult and time-consuming, and it can also be difficult to obtain all of the necessary information.

One of the Weaknesses Inherent in the Use of the BCG