If Ben & Jerry's sold more units of its Chocolate Chip Cookie Dough super premium ice cream to U.S. consumers as a result of increased promotion while keeping its price per pint the same, it would be using a ________ strategy.
A) product development
B) market development
C) market penetration
D) diversification
E) market saturation

Question

Quizplus · Accepted Answer

Market penetration strategy involves increasing sales of existing products in existing markets, often through increased promotion or marketing efforts.

If Ben & Jerry's Sold More Units of Its Chocolate