A technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products is
A) diversification analysis.
B) business portfolio analysis.
C) a market-product grid framework.
D) synergy analysis.
E) market segmentation.

Question

Quizplus · Accepted Answer

Diversification analysis is a strategic tool used by firms to identify growth opportunities by examining current and new markets and products, helping them decide on strategies like market penetration, market development, product development, and diversification.

A Technique That Helps a Firm Search for Growth Opportunities