Apple launched the iPhone in 2007, had very strong sales, and its market share now exceeds 56 percent. The global smartphone market is expected to grow at an annual rate of 1-2 percent, slowing significantly since 2015. Although Apple's iPhone SBU was once a star, it seems to be becoming a
A) question mark.
B) lemon.
C) hedgehog.
D) cash cow.
E) dog.

Question

Quizplus · Accepted Answer

The iPhone SBU is becoming a cash cow because it has a high market share in a mature, slow-growing market.

Apple Launched the IPhone in 2007, Had Very Strong Sales