When using a ________ strategy, there is no change in either the basic product line or the markets served. Instead, increased sales are generated by selling either more products through better promotion or distribution or the same number of products at a higher price.
A) product development
B) market development
C) diversification
D) market saturation
E) market penetration

Question

Quizplus · Accepted Answer

Market penetration strategy focuses on increasing sales of existing products in existing markets, either by selling more through improved promotion/distribution or by raising prices.

When Using a ________ Strategy, There Is No Change in Either