What are the three steps involved in the planning phase of the strategic marketing process?
A) Step 1: situation (SWOT) analysis; Step 2: market-product focus, customer value proposition, and goals; and Step 3: the marketing program
B) Step 1: analysis; Step 2: planning; and Step 3: implementation
C) Step 1: set market and product goals; Step 2: select target markets and find points of difference; and Step 3: position the product
D) Step 1: identify industry trends; Step 2: analyze competitors; and Step 3: assess own organization
E) Step 1: Why do we exist?; Step 2: What will we do?; and Step 3: How will we do it?

Question

Quizplus · Accepted Answer

The planning phase of the strategic marketing process involves: Step 1: situation (SWOT) analysis; Step 2: market-product focus, customer value proposition, and goals; and Step 3: the marketing program.

What Are the Three Steps Involved in the Planning Phase