Hellmann's is a brand owned by Unilever that produces mayonnaise, among other food products. If a marketing manager at Hellman's identified that its brand managers lacked the expertise to create additional growth for the firm's products, she would likely incorporate this knowledge into its SWOT analysis as
A) a weakness if the company does not have access to other expertise at Unilever.
B) a strength if the company conceals this information from its competitors.
C) an opportunity if Hellman's competitors have superior expertise.
D) a threat if Hellman's does not have resources to develop additional expertise.
E) part of a marketing plan; this information would not be part of a SWOT analysis.

Question

Quizplus · Accepted Answer

A lack of expertise among brand managers would be considered a weakness in a SWOT analysis if the company does not have access to other expertise at Unilever, as it could hinder the company's ability to grow its products effectively.

Hellmann's Is a Brand Owned by Unilever That Produces Mayonnaise