Step 2 in the planning phase of the strategic marketing process consists of
A) the situation (SWOT) analysis.
B) market-product focus and customer value proposition.
C) the marketing program.
D) business portfolio analysis.
E) diversification analysis.

Question

Quizplus · Accepted Answer

Step 2 in the planning phase of the strategic marketing process involves market-product focus and customer value proposition, which includes identifying target markets and determining how to deliver value to them.

Step 2 in the Planning Phase of the Strategic Marketing