All of the following form the foundation upon which a firm builds its marketing program during the strategic marketing process except which?
A) Research the organization's present and prospective customers.
B) Determine what business the organization is in.
C) Assess the organization itself.
D) Identify trends in the organization's industry.
E) Analyze the organization's competitors.

Question

Quizplus · Accepted Answer

Determining what business the organization is in is more related to defining the company's mission or vision, rather than forming the foundation of a marketing program. The other options are directly related to understanding the market and competitive environment, which are crucial for developing a marketing strategy.

All of the Following Form the Foundation Upon Which a Firm