Market segmentation refers to
A) identifying small groups of customers with dissimilar needs.
B) aggregating prospective buyers into groups and selecting only those whose needs cannot be met by competitors' products.
C) aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
D) aggregating different products into more reasonable product groupings to better serve consumers' needs.
E) those characteristics of a product that make it superior to competitive substitutes.

Question

Quizplus · Accepted Answer

Market segmentation involves grouping potential buyers who have similar needs and will respond similarly to marketing strategies, allowing for more targeted and effective marketing efforts.

Market Segmentation Refers to