The cluster of benefits that an organization promises customers to satisfy their needs is referred to as a
A) core benefit proposal.
B) product protocol.
C) marketing program.
D) marketing mix.
E) customer value proposition.

Question

Quizplus · Accepted Answer

The customer value proposition is the cluster of benefits that an organization promises to deliver to customers to satisfy their needs.

The Cluster of Benefits That an Organization Promises Customers to Satisfy